Post sponsored by Mirum but all opinions are my own.

I have two pre-teen boys who have recently become obsessed with the way they look. They now want certain brands of shoes and clothing. Where they used to never care about their hair, now they stay on top of me to schedule hair cuts and ALWAYS let me know when they run out of their hair products!

My job as a mom is to help them grow up to be strong, confident men. Allowing them to express their individuality  in their appearance is a baby step towards them becoming independent. I have to admit that it scares me to death and I can’t say that I love all their choices…but it’s a necessity to ensure they grow into happy, healthy men!

With the great hair products from AXE, you can give your son the tools he need to express his hair individuality. Short, straight, wavy, long, curly…no matter your kiddo’s hair, you can find the perfect AXE products at your local Publix.

AXE Hair has partnered with Ditch the Label, an anti-bullying organization that helps young guys build confidence. Together they are focused on giving guys the tools and resources they need to break down the barriers of outdated masculinity and more confidently embrace their true self. 

You can help their mission. Simply purchase any AXE Hair to donate confidence! That’s right, AXE will donate 25¢ to Ditch the Label with each AXE Hair purchase between 5/21/18 to 8/26/18.  

Plus to help you with your purchase, you can print a couple of high value coupons and save when you shop at Publix.

• $3/1 AXE HAIR Styling product (excludes trial & travel sizes)
• $1.75/1 AXE HAIR product (excludes trial & travel sizes)

Look for lots of great products in your local Publix. Check the hair care aisle for these products and grab a great deal.

AXE Natural Look Understated Cream: 

• Create natural, relaxed styles without looking like you tried too hard. Lightly holds for an effortless look. 
• Hair cream, also known as styling cream, adds a subtle, natural-looking shine to hair 

AXE Natural Look Softening Cream: 

• Get that casual style (without looking like you tried too hard). Effortlessly create natural looks, that stay put all day. 

AXE Messy Look Matte Wax: 

• Finally, effortlessly great hair that lasts all day. Get epic hold, texture, and definition without the shine or hard crunchy feel.  
• A messy, matte, bedhead needs a product that’s light, but still gives hold: nothing’s worse than a surfer-style look that can’t handle the wind.  

AXE 3-in-1 Total Fresh: 

• Shampoo + conditioner + body wash. Clean superior style from head to toe. Finish your look with Axe styling products.  

Clip your coupons and stock up on great products at a great price. Remember your purchase will help the guys in your life look great AND help young men be confident in who they are!

The AXEpress Yourself Ditch the Label Donation Program begins 5/21/18 and ends 8/26/18. For each purchase of an AXE Styling product at participating retailers, AXE will donate $0.25 to Ditch The Label, with a guaranteed min donation of $50k and a max donation of $125k. Void where prohibited. Complete donation terms available at www.axe.com/axepressyourself. Offered by Conopco, Inc. d/b/a/ AXE. Information concerning Ditch the Label, including financial, licensing or charitable purpose may be obtained, without  cost, by visiting https://us.ditchthelabel.org/.